Mohan Bhagwat Poster Goes Up On Times Square Billboard Ahead Of RSS Chief’s MSG Address - News18
Mohan Bhagwat’s Times Square billboard preceded a MSG speech in which he warned that Hindus who exclude Muslims “cease to be Hindu.” The event highlighted the RSS’s push to project its “unity in diversity” narrative to a global audience, prompting mixed reactions in India and abroad.

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Mohan Bhagwat’s Times Square billboard preceded a MSG speech in which he warned that Hindus who exclude Muslims “cease to be Hindu.” The event highlighted the RSS’s push to project its “unity in diversity” narrative to a global audience, prompting mixed reactions in India and abroad.
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**Mohan Bhagwat’s Image Lights Up Times Square Ahead of New York Address**
A towering billboard featuring RSS chief Mohan Bhagwat appeared in New York’s Times Square on Thursday, just hours before the organization’s planned address at Madison Square Garden (MSG). The poster, commissioned by the Rashtriya Swayamsevak Sangh’s U.S. chapter, displayed a close‑up portrait of Bhagwat against a backdrop of the Indian tricolor and the slogan “Unity and Diversity in India’s DNA.” The display, which ran alongside advertisements from major global brands, was part of a broader outreach effort to highlight the RSS’s perspective on India’s secular fabric to an international audience.
During his 45‑minute speech at MSG, Bhagwat emphasized India’s historic commitment to “unity in diversity,” asserting that the nation’s strength lies in its pluralistic ethos. He warned that any community that denies this principle—specifically, those who claim that Muslims have no place in India—“ceases to be a Hindu.” The remarks, reported by *The Hindu*, *NDTV*, *The Times of India* and *The Indian Express*, sparked a flurry of commentary on social media, with supporters praising the call for inclusive nationalism and critics accusing him of politicizing religious identity.
The Times Square billboard and the MSG address have drawn both diplomatic and domestic attention. U.S. officials have not commented on the specific advertisement, but the event underscores the growing visibility of Indian right‑wing voices on the global stage. In India, the speech has been lauded by RSS affiliates as a reaffirmation of the organization’s core values, while opposition parties and civil‑society groups have urged a broader dialogue on secularism and minority rights. As the RSS continues to expand its international footprint, the New York showcase may signal a strategic shift toward more overt public engagement abroad.
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